Tag Archives: nielsen

September 7, 2016

Marketing Integration

3 Tips for Winning at Brand Awareness in Your Own Backyard

If you’ve ever walked in downtown Iowa City (or any other city, really) you’ve probably seen them. The chalkboard signs outside cafes and restaurants, announcing the specials of the day, or amusing passersby with humorous drawings or clever quotes. You …

December 28, 2015


Measuring Brand Effectiveness with Nielsen’s David Brandt

david brandt

http://traffic.libsyn.com/onbrand/David_Brandt_On_Brand.mp3Podcast: Play in new window | Download“The brand is everything. It triggers consumers’ values. When they’re shopping it makes them say ‘I want that one.’ It’s intuition.” A lot of people talk about branding and advertising effectiveness but David Brandt …