Tag Archives: mathew sweezey

Nick Westergaard

August 17, 2020

Podcast

Why Context Is the Future of Marketing with Mathew Sweezey

mathew sweezy on brand

“When new technology comes out, we use it in the old ways that we know. With the internet, it was free publication. So we made websites. We didn’t see this as a way of connecting better.” Better connections—meeting someone at their moment of need—is what context is all about. That’s the focus of Mathew Sweezey’s new book, The Context Marketing Revolution. We discussed this along with his work at Salesforce this week on the On Brand podcast.