Tag Archives: mastercard

Nick Westergaard

May 31, 2021

Podcast

Sonic Branding with Mastercard’s Raja Rajamannar

raja rajamannar on brand

“If you look at designing a brand logo in a visual form, there’s an infinite amount of material. With sonic branding, you have no choice but to create your own playbook. You need to understand the impact that sound has on people’s emotions.” Sonic branding was one of the many marketing and media disruptions I discussed this week with Raja Rajamannar, Chief Marketing & Communications Officer for Mastercard and author of the new book Quantum Marketing.