Tag Archives: marketing strategy

September 12, 2016

Podcast

Using Influencer Marketing to Optimize Your Brand with Lee Odden

lee odden on brand

http://traffic.libsyn.com/onbrand/Lee_Odden_On_Brand.mp3Podcast: Play in new window | Download“There’s a gravity to shiny new objects and tactics that people can easily fall prey to.” As CEO of TopRank Marketing, Lee Odden helps both B2B and B2C clients overcome the obstacles of today’s shiny …


Why You Need a Marketing Test Kitchen

marketing test kitchen

With all of the shiny new things in marketing today it can be hard not to be overwhelmed. From Facebook live video to Snapchat, we are constantly bombarded with examples of marketers doing cool things with new forms of content …


Interrupters vs. Engagers: What Type of Marketer Are You?

engagers

Every now and then, small everyday moments present opportunities to observe concise case studies in action. As anyone who follows me on social media knows, I’ve been pretty aggressively promoting my new book Get Scrappy: Smarter Digital Marketing for Businesses Big …


August 12, 2015

Strategy

Marketing in Circles

marketing in circles

When I’m not consulting, coaching, or teaching, I get to do one of my favorite things — speaking to large groups of marketers and business owners eager to build their brands and grow their businesses. Last spring I had the …


June 17, 2015

Strategy

Are You Making Your Marketing?

making your marketing

What the hell is all that noise? That thought was going through my head as I traversed the crowded hallways of the Austin Convention Center at the annual SXSW Interactive conference this past March. Each year this event draws thousands …


September 16, 2013

Strategy

Checklist Marketing

checklist marketing

Marketers today are busier than ever. Add to this the fact that budgets are lean, making the prospect of more help seem like a distant dream. It’s no surprise that during our Social Strategy Boot Camps, I’m often asked, “What …