Tag Archives: marketing metrics

August 5, 2015

Measurement & Analytics

3 Meaningful Marketing Metrics to Help You Spend Smarter

spend smarter

U.S. ad expenditure is expected to grow 3.6% by the end of 2015 according to a June forecast from ZenithOptimedia. In 2014, the top 200 U.S. advertisers alone spent $137.8 billion. That’s a staggering number. And during a time when most …