Tag Archives: market research

September 6, 2021


Qualitative Research in Branding with Duane Varan

duane varan on brand

https://traffic.libsyn.com/secure/onbrand/Duane_Varan_On_Brand_.mp3Podcast: Play in new window | Download“A lot of the assumptions we make are bad assumptions.” When it comes to making assumptions, sometimes we marketers can’t help ourselves. To avoid this, we need to ensure that we have a good …

August 23, 2021


What the Pandemic Means for Brands with Emmanuel Probst

emmanuel probst on brand

“The pandemic has forced brands to change the way they communicate and the way they operate.” As a research professor, author, and VP at Ipsos, Emmanuel Probst spends a lot of time studying, teaching, and writing about consumer behavior. His latest update to Brand Hacks provides brand builders with a useful compass for navigating the increasingly challenging world we find ourselves in. We discussed all of this and more this week on the On Brand podcast.

May 30, 2016


The Future of Social Media with Jason Keath of Social Fresh

jason keath on brand

http://traffic.libsyn.com/onbrand/Jason_Keath_On_Brand.mp3Podcast: Play in new window | Download“You learn more by doing than by watching.” Jason Keath knows a thing or two about learning and doing. As CEO and Founder of Social Fresh, he helps marketers stay on top of the …