Tag Archives: lululemon

April 13, 2015

Podcast

How to Create a Trustworthy Brand with Heidi Grant Halvorson

heidi grant halvorson

http://traffic.libsyn.com/onbrand/Heidi_Grant_Halvorson.mp3Podcast: Play in new window | Download“How do we create the perception of trust?” That is the million dollar questions for individuals and brands alike. And it’s a central question addressed in Heidi Grant Halvorson’s new book No One Understands …


November 21, 2011

Branding

Lululemon, Ayn Rand, & Avoiding Brand Damage

It happened again. One of those defining moments where we’re reminded why it’s important to be brand-driven. High-end yoga apparel maker Lululemon is enduring a storm of controversy from fans for selling Ayn Rand’s book, Atlas Shrugged in their retail …