Tag Archives: leadership

Nick Westergaard

By Nick Westergaard on July 29, 2019

Podcast

Using Brand as a Leadership Tool with Lindsay Pedersen

lindsay pedersen on brand

http://traffic.libsyn.com/onbrand/Lindsay_Pederson_On_Brand.mp3Podcast: Play in new window | Download“Brand creates focus. It helps you prioritize. Because it’s a North Star in can help the leader allocate resources, determine how he or she should spend his or her time.” This week on the …


Nick Westergaard

By Nick Westergaard on February 23, 2015

Podcast

Distrupting the Definition of Branding with Jason Baer

jason baer

http://traffic.libsyn.com/onbrand/Jason-Baer-On-Brand.mp3Podcast: Play in new window | Download“I don’t particularly love the term — branding.” This may come as a surprise when you consider the source. Jason Baer has an extensive background working with large organizations on large-scale brand transformations. He …