Tag Archives: john morgan

March 21, 2016


Everything You Do Is Branding with John Michael Morgan

john michael morgan

http://traffic.libsyn.com/onbrand/John_Morgan_On_Brand.mp3Podcast: Play in new window | Download“Everyone has a brand because everyone has a reputation.” John Michael Morgan knows a thing or two about branding for everyone. That’s because the Brand Against the Machine author has worked with everyone from …

October 15, 2012

News & Events

Social Brand 2012 Is Here – Last Minute Savings for You

The moment we’ve been planning for close to nine months is finally upon us. This Wednesday, the first ever Social Brand Forum kicks off at the Iowa River Landing in Eastern Iowa’s Creative Corridor. I’ve spoken about it a bit …

August 31, 2012

News & Events

Social Brand 2012 Packs on Added Branding Muscle

Branding has always been an abstract concept to grasp. More challenging still is the fact that how we build brands has been forever altered by the emergence of social media. The focus of this fall’s Social Brand Forum has always …

May 31, 2012


Do You Need a Brand Promise?

We hear it all the time. What’s your brand promise? That’s part of your brand promise. Like many ubiquitous statements in the fast-moving marketing zeitgeist the phrase ‘brand promise’ is bandied about with great ease but what does it really …

May 14, 2012

Community Management

When to Follow-Back

Recently my friend John Morgan, author of Brand Against the Machine, received a direct message calling him a diva on Twitter for not following someone back. When John talked about this on Google+, I noted that I have a similar …

April 5, 2012

Blogging / Content Marketing

Writing Is Selling: Why Content Creation Is Worth the Time

“My employees don’t have time to blog and play on social media. They need to be selling.” Maybe you’ve heard this from coworkers or clients. Or perhaps you’ve even said it yourself. It’s OK. It’s a frequently heard concern as …

March 19, 2012

Book Review / Branding

Why You Should Brand Against the Machine (Book Review)

With powerful tools like Google, Facebook, and Pinterest, we don’t need to concern ourselves with dusty concepts like ‘branding’ anymore do we? That’s soooooo old school. Think again. Now more than ever we need to build strong brands to stand …