Tag Archives: interbrand

July 1, 2019


Connecting Brand Strategy to Business Strategy with Jeff Swystun

jeff swystun on brand

http://traffic.libsyn.com/onbrand/Jeff_Swystun_On_Brand.mp3Podcast: Play in new window | Download“A brand story should be built on a good narrative.” Jeff Swystun has built his career helping brands tell their stories. His career alone is storied with time at DDB and Interbrand. He’s also …