Tag Archives: integration

Nick Westergaard

November 11, 2019

Podcast

The Future of Marketing Is Collaboration with Vlad Calus

vlad calus on brand

“Collaboration is the next phase of marketing.” And Vlad Calus knows a thing or two about collaboration. A serial entrepreneur, Vlad’s latest venture is as co-founder of Planable, a social media management tool built around the need for greater collaboration among internal and external marketing teams. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

February 25, 2015

Paid Search & Social

Store Visits: Connecting Online Engagement to Offline Conversions

store visits

With $42.8 billion spent on internet ads in 2013 and that number growing 15% every year, advertisers are constantly searching for more meaningful metrics. Impressions, clicks, and conversions are great for measuring online engagement, but what actions do online ads …


Nick Westergaard

November 5, 2014

Marketing Integration

How to Align Communications: Making the Most of Your Marketing

communication alignment

We’re all familiar with the saying, get the most bang for your buck. The same thought process should apply to your communication strategy. No matter the size of the organization, there’s a trend when it comes to communicating across all …


Nick Westergaard

September 3, 2014

Marketing Integration

Stop Hiding Your Phone Number Online

I’m going to attempt to write one of those bold, opinionated posts that hopefully inspires you to take swift action. Ready? Here goes. If you hide your phone number online, you are telling your customers that they don’t matter.


Nick Westergaard

June 20, 2013

Marketing Integration

Why Hashtags Matter

hashtags

Recently the Internet has been abuzz with the announcement that Facebook will soon be adopting Twitter’s signature hashtag feature. Already embraced by networks such as Instagram, Tumblr, and Google+, many see this as a big development and a statement on …