Tag Archives: humanizing brands
The One Thing You Shouldn’t Automate in Your Marketing
As a marketer, I receive emails almost every week about marketing automation tools or customer relationship management systems. Technology can scale and automate many business processes, saving us time and helping us all be more productive. But these efficiencies come … 
How Poo~Pourri Uses Humor to Humanize Their Brand
http://traffic.libsyn.com/onbrand/Suzy_Batiz_On_Brand.mp3Podcast: Play in new window | DownloadWhen your business category is taboo, how do you get people to talk about it? Suzy Bátiz is the inventor and entrepreneur behind Poo~Pourri, an innovative brand that is literally changing the way we …
