Tag Archives: holiday marketing

What You Can Learn from Fourth of July Search Trends

google trends fourth

While the Fourth of July fireworks may be over, we can still learn how to make the most of our nation’s birthday for next year. In a previous post, I listed Google Trends as one of the top three tools …

October 31, 2013

Brand Snapshot

Spirit Halloween Keeps Fans Engaged Year Round

bdd brand snapshot

Every fall, our neighborhoods’ abandoned department stores and failed furniture galleries are filled with spooky pumpkins, masks, and fishnet stockings. Spirit Halloween, launched in 1983, is arguably the leader in the Halloween retail industry. And impressively, it jumped in on …

December 9, 2011

Branding / Interview

Nordstrom’s Unconventional Holiday Tradition (Interview)

Previously I’ve noted the importance of decking your brand’s halls for the holidays and establishing rituals as a means of building stronger connections with your customers and community. A great example of both is Nordstrom. Holiday decor in department stores …

July 6, 2009

Direct Marketing / Strategy

Avoiding Parade Strategy

As a final act of closure on the holiday weekend, I re-traced the July 4th parade route on my morning run. As I carefully dodged candy wrappers, leaflets, and other giveaway items on the newly swag-encrusted streets (an unseasonal rain …