Tag Archives: holiday marketing
What You Can Learn from Fourth of July Search Trends
While the Fourth of July fireworks may be over, we can still learn how to make the most of our nation’s birthday for next year. In a previous post, I listed Google Trends as one of the top three tools … 
Spirit Halloween Keeps Fans Engaged Year Round
Every fall, our neighborhoods’ abandoned department stores and failed furniture galleries are filled with spooky pumpkins, masks, and fishnet stockings. Spirit Halloween, launched in 1983, is arguably the leader in the Halloween retail industry. And impressively, it jumped in on …
Nordstrom’s Unconventional Holiday Tradition (Interview)
Previously I’ve noted the importance of decking your brand’s halls for the holidays and establishing rituals as a means of building stronger connections with your customers and community. A great example of both is Nordstrom. Holiday decor in department stores …
Avoiding Parade Strategy
As a final act of closure on the holiday weekend, I re-traced the July 4th parade route on my morning run. As I carefully dodged candy wrappers, leaflets, and other giveaway items on the newly swag-encrusted streets (an unseasonal rain …
