Tag Archives: google
3 Keys to Choosing the Right Paid Search or Social Platform
Recently we’ve highlighted several benefits of paid advertising on search and social platforms. Keep in mind these methods of online advertising are most effective in conjunction with a robust online presence and a multi-faceted marketing campaign. Before investing in paid … 
The 4 Most Powerful Words a Marketer Can Use
You often hear couples talk about saying those three little words — I love you. However, in the relationship between a brand and their customers, it’s four little words that can make all the difference in the world.
What the New LinkedIn Update Means for Your Brand
If you’ve been to LinkedIn lately, you’ve probably noticed that things look a bit different. While LinkedIn doesn’t have us addicted with the co-dependent ferocity of Facebook and Twitter, the executive-focused social network is proving to be a valuable space …
Google+ at One Year: 12 Game-Changing Milestones
My most trafficked post of 2011 occurred exactly one year ago. The post provided early insights and a review of a new social network called Google+. In hindsight the traffic spike isn’t really surprising as it’s a big new social …
When to Follow-Back
Recently my friend John Morgan, author of Brand Against the Machine, received a direct message calling him a diva on Twitter for not following someone back. When John talked about this on Google+, I noted that I have a similar …
What the Google+ Redesign Means for Your Brand
Whoa. What Happened? Like many, I was shocked last week when I logged into Google+ and found that the search giant had quietly rolled out a massive revision to their social platform — both in terms of appearance and features. …
Chris Brogan’s Google+ for Business (Book Review)
I hate when I lose a good line that I’ve been using. When talking about Google+ I often say, “It’s so early — it’s not like anyone is an expert yet. I mean, no one’s written a book on it.” …
Google+ Brand Pages: What You Need to Know
If you’re asking ‘What is Google+?’ here’s a quick primer — Google+ is the latest social networking foray from Google. This network was launched earlier this summer with a stampede for scarce invitations and industry wonks waxing philosophically on whether …
Free eBook! Google+ 101: How the Next Big Thing Can Impact Your Business
From launch hype to the rollout of business pages, the social network from the Internet’s biggest player is taking off fast. To recap all of this and to help your business get involved, I wrote an eBook — Google+ 101: …
How I Use Google+
If you’re like me you’ve probably seen a wide array of responses to Google’s new social network, Google+. What would I do with another social network? I haven’t logged into Google Plus in days/weeks. I am abandoning Facebook for Google+ …
