Tag Archives: google adwords
No More Right-Side Google Ads: What It Means For You
A month ago, Google removed the right side ads from search engine result pages (SERPs) and said it may add a 4th ad at the top of the page for “highly commercial queries.” The changes caused quite a stir throughout … 
Store Visits: Connecting Online Engagement to Offline Conversions
With $42.8 billion spent on internet ads in 2013 and that number growing 15% every year, advertisers are constantly searching for more meaningful metrics. Impressions, clicks, and conversions are great for measuring online engagement, but what actions do online ads …
How to Create a Google AdWords Campaign
In a February post, we identified several advantages of using a combination of paid and organic search engine marketing in your online strategy. If you’re already familiar with paid search, good for you! If not, don’t worry; we’ve got you …
Paid vs. Organic Search Marketing
With 88 million tech-reliant Millennials taking their places as decision makers in households and the workforce, crafting a strong online presence is more important than ever. According to the Harvard Business Review, Millennials will account for over 50% of the …
