Tag Archives: get to aha

Nick Westergaard

November 20, 2017


How to Create “Aha!” Positioning for Your Brand with Andy Cunningham

http://traffic.libsyn.com/onbrand/Andy_Cunningham_On_Brand.mp3Podcast: Play in new window | Download“The biggest problem we marketers face today is trying to be all things to all people.” Andy Cunningham would know. She’s spent her career positioning brands. As the jacket of her book says: “Trust Andy. Steve …