Tag Archives: ford
Solving the Mysteries of Brand Strategy with Scott Monty
http://traffic.libsyn.com/onbrand/Scott_Monty_On_Brand.mp3Podcast: Play in new window | DownloadWas Dr. Watson from the Sherlock Holmes stories the original brand manager? That’s the theory Scott Monty posed at the top of the show. Scott is the executive editor and co-host of the Sherlock Holmes website and … 
How to Sell Social Media to Management
You’ve taken the first steps. As a marketer, you “get” social media and understand how it can move the needle for your business. However, you still have one big challenge in front of you: management. They don’t understand social media …
