Tag Archives: ford

August 10, 2015


Solving the Mysteries of Brand Strategy with Scott Monty

scott monty

http://traffic.libsyn.com/onbrand/Scott_Monty_On_Brand.mp3Podcast: Play in new window | DownloadWas Dr. Watson from the Sherlock Holmes stories the original brand manager? That’s the theory Scott Monty posed at the top of the show. Scott is the executive editor and co-host of the Sherlock Holmes website and …

April 4, 2013

Social Media Strategy

How to Sell Social Media to Management

how to sell social media to management

You’ve taken the first steps. As a marketer, you “get” social media and understand how it can move the needle for your business. However, you still have one big challenge in front of you: management. They don’t understand social media …