Tag Archives: disney branding
Access, Authenticity & Internal Advocacy with Bruce Kennedy
http://traffic.libsyn.com/onbrand/Bruce_Kennedy_On_Brand.mp3Podcast: Play in new window | Download“If you want to be authentic as a brand, you have to be able to make a mistake.” As social media manager for Cision, Bruce Kennedy is on the front lines of the brand’s … 
Understanding Brand Strategy with Mark Di Somma
http://traffic.libsyn.com/onbrand/Mark_Di_Somma_On_Brand.mp3Podcast: Play in new window | Download“The expression of your brand strategy should excite the customer.” For Mark Di Somma, brand strategy is as much a creative process as a logical one. It’s about making decisions that enable a brand to …
