Tag Archives: digital branding
Brand Building Without Traditional Branding: How to Be an Anti-Brand
I love running. It’s my favorite form of exercise. Like most runners I find myself disliking every other form of exercise. While running, I love listening to podcasts. Recently, when my old over-the-ear aviator headphones bit it, I thought it … 
Voice and the Future of Search
Last week at the Google I/O conference, CEO Sundar Pichai unveiled Google assistant, a conversational, virtual assistant more sophisticated than Google Now and similar to Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana, and the recently released Hound. While some might consider …
Why Your Brand Is the Sum of Your Digital Touchpoints
http://traffic.libsyn.com/onbrand/Daniel-Rowles-On-Brand.mp3Podcast: Play in new window | Download“Don’t think of digital as a channel — it’s the sum of all touchpoints.” It’s human nature to sort and categorize the world around us. All of these new marketing tools like Facebook and …
