Tag Archives: customer loyalty

Nick Westergaard

April 27, 2020

Podcast

Building Brand Loyalty Through Customer Listening with Rob Markey

rob markey on brand

“In times of crisis, as leaders, we often want to clamp down—command and control. We go into bunker mode.” However, customer loyalty is best built by closing the distance between a brand’s leadership and the front lines of employees and customers, explains Rob Markey of Bain & Company. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

April 2, 2018

Podcast

How to Build Brand Loyalty Today and Tomorrow with Barry Kirk

barry kirk on brand

http://traffic.libsyn.com/onbrand/Barry_Kirk_On_Brand.mp3Podcast: Play in new window | Download“Consumers are human beings first.” Duh. Who needs to be reminded of this? I mean, we’ve got our big data, customer analytics, loyalty metrics, key performance indicators, demographics, psychographic profiles, and … Oh yeah. …