Tag Archives: cpg branding

November 2, 2020


Turning CPG Branding Upside Down with Michael Keplinger

michael keplinger on brand.001

“The marketplace has changed so much—there are so many brands on the retail shelf—the packaging is all there is. We turn the traditional brand development world upside down.” As a partner and leader of the research team at brand strategy firm SmashBrand, Michael Keplinger has a bold new approach for inventing and reinventing CPG brands. We discussed all of this and more on this week’s episode of the On Brand podcast.