Tag Archives: context
How You Can Use the 4 Cs to Tell Better Marketing Stories
If you pay attention at all to the latest marketing techniques and tactics, you undoubtedly have heard the importance of telling stories. Tell your brand’s story. Tell your customer’s story. There’s been advice on what kind of stories to tell … 
Techweek Chicago Recap: Howard Tullman on Brand Experiences
Recently, I headed to the Windy City for Techweek Chicago, a weeklong celebration of tech, entrepreneurship, and digital media. I had the opportunity to meet, connect with, and absorb insights from top minds at brands like NASCAR, Dropbox, ESPN, and …
