Tag Archives: company culture

August 16, 2016


How Schwinn Uses Stories to Power Brand Advocacy

samantha hersil

http://traffic.libsyn.com/onbrand/Samantha_Hersil_On_Brand.mp3Podcast: Play in new window | Download“Don’t be afraid to to embrace your brand ambassadors. Make them a part of your marketing.” Schwinn Bicycles is a historic brand that’s part of the lives of generations. As Associate Marketing Manager, it’s …

September 14, 2015


How Culture Impacts Brand Building with Amber Naslund

amber naslund

http://traffic.libsyn.com/onbrand/Amber_Naslund_On_Brand.mp3Podcast: Play in new window | Download“This is a cultural shift. Not an operational shift. You have to understand people first.” As the SVP of Marketing for Sysomos and co-author of The Now Revolution, Amber Naslund understands the impact people …