Tag Archives: community building

May 1, 2017


How Nationwide Insurance Employs a Flexible, Memorable Brand Voice

seth sparks on brand

http://traffic.libsyn.com/onbrand/Seth_Sparks_On_Brand.mp3Podcast: Play in new window | Download“Our brand values are up on the wall but there’s more to it. We have a very specific way of talking.” In addition to being a part of Nationwide’s Member Experience Team, Seth Sparks …

August 16, 2016


How Schwinn Uses Stories to Power Brand Advocacy

samantha hersil

http://traffic.libsyn.com/onbrand/Samantha_Hersil_On_Brand.mp3Podcast: Play in new window | Download“Don’t be afraid to to embrace your brand ambassadors. Make them a part of your marketing.” Schwinn Bicycles is a historic brand that’s part of the lives of generations. As Associate Marketing Manager, it’s …

March 31, 2014


Crowd Work: A Case for Not Removing Blog Comments

blog comments

Recently the popular marketing site Copyblogger announced that they would be ending comments on their blog. In their post explaining this move, they outlined several sound reasons for making this switch — conversations about content are shifting to social networks …