Tag Archives: co creating brands

Nick Westergaard

October 12, 2015

Podcast

Why Your Brand Has to Align with Your Audience’s Personal Brand

david perlmutter

http://traffic.libsyn.com/onbrand/David_Perlmutter_On_Brand.mp3Podcast: Play in new window | Download“You have to start the conversation by understanding who you’re having the conversation with.” As a professor and Dean at the College of Media and Communication at Texas Tech University, David D. Perlmutter spends …


Nick Westergaard

March 2, 2015

Podcast

How to Co-Create Brands with Tom Webster

tom webster on brand

http://traffic.libsyn.com/onbrand/Tom-Webster-On-Brand.mp3Podcast: Play in new window | Download“Your brand is not something you create. It’s a story that is told by you and your customers. It’s a co-creation.” As part of his role at Edison Research, Tom Webster spends a lot of …