Tag Archives: challenger brand

Nick Westergaard

August 19, 2019

Podcast

How to Build a Challenger Brand with Prentice Howe

prentice howe on brand

http://traffic.libsyn.com/onbrand/Prentice_Howe_On_Brand.mp3Podcast: Play in new window | Download“A challenger brand is defined by an ethos — a mindset. They have ambitions that outweigh their internal marketing resources. They have to outthink. They can’t outspend.” So how do you punch above your …