Tag Archives: branding definition

February 23, 2015

Podcast

Distrupting the Definition of Branding with Jason Baer

jason baer

http://traffic.libsyn.com/onbrand/Jason-Baer-On-Brand.mp3Podcast: Play in new window | Download“I don’t particularly love the term — branding.” This may come as a surprise when you consider the source. Jason Baer has an extensive background working with large organizations on large-scale brand transformations. He …