Tag Archives: brand voice

Nick Westergaard

September 2, 2019

Podcast

Redefining Your Content Experience with Randy Frisch

randy frisch on brand

“What we do in life is we solve what’s in front of us instead of what’s next.” That’s exactly how most brands have approached content marketing. The initial challenge was creating all of this content. So we focused on content creation. Now there’s too much content and people aren’t engaging with it. As CMO and Co-Founder of Uberflip, Randy Frisch helps marketers create engaging content experiences. He’s also the author of a new book with a NSFW title that we discuss on this week’s episode of the On Brand podcast.


Nick Westergaard

May 1, 2017

Podcast

How Nationwide Insurance Employs a Flexible, Memorable Brand Voice

seth sparks on brand

http://traffic.libsyn.com/onbrand/Seth_Sparks_On_Brand.mp3Podcast: Play in new window | Download“Our brand values are up on the wall but there’s more to it. We have a very specific way of talking.” In addition to being a part of Nationwide’s Member Experience Team, Seth Sparks …


Nick Westergaard

February 13, 2017

Podcast

Developing a Consistent Brand Voice and Language with Brad Flowers

brad flowers on brand

http://traffic.libsyn.com/onbrand/Brad_Flowers_On_Brand.mp3Podcast: Play in new window | Download“Branding is complicated when you try to define it.” If there was an ongoing theme of the On Brand podcast, this week’s guest hit the nail on the head. Of course, your brand is …


Nick Westergaard

April 25, 2016

Podcast

Behind the Scenes of the Whole Foods Brand Voice with Lisa Grimm

lisa grimm on brand

http://traffic.libsyn.com/onbrand/67_-_Lisa_Grimm_On_Brand_-_42116_9.18_AM.mp3Podcast: Play in new window | Download“Our Instagram voice is very different than even Facebook and Twitter.” As Associate Director of Social Media at Whole Foods Market, Lisa Grimm is responsible for how the innovative natural supermarket chain comes to …


Nick Westergaard

September 21, 2015

Podcast

Digital Branding in a Regulated Industry at Allianz

kary delaria

http://traffic.libsyn.com/onbrand/Kary_Delaria_On_Brand.mp3Podcast: Play in new window | Download“Your brand is what people say about you when you aren’t in the room.” This very personal, very human definition is what Kary Delaria uses to guide her brand building online and off. As …


Nick Westergaard

August 3, 2015

Podcast

Brand Unity vs. Uniformity with Josh Miles

josh miles

http://traffic.libsyn.com/onbrand/Josh_Miles_On_Brand.mp3Podcast: Play in new window | Download“Great brands demonstrate unity not uniformity.” Branding is a tricky topic. It’s both an art and a science. It’s about consistency yet not being so consistent that your story suffers. It’s this narrow space that …


Nick Westergaard

January 27, 2014

Community Management

Avoiding Snark Online

snark

We do business with people we like. While this adage has been in play for generations, it takes on added meaning as social media allows us to get closer than ever before with our customers. Facebook, the world’s largest social …


Macy Koch

May 23, 2013

Social Media Strategy

How to Manage Social Media During Holidays

social during holidays

When it comes time for a holiday, brands have a decision to make before they take the day off — to post or not to post. For many organizations this is a question that comes up with each day of …