Tag Archives: brand touchpoints

Nick Westergaard

December 5, 2016


Creating Experiences Customers Crave with Nicholas Webb


http://traffic.libsyn.com/onbrand/Nicholas_Webb_On_Brand.mp3Podcast: Play in new window | Download“The future for both organizations and entrepreneurs is in leveraging innovation techniques to design masterful customer experiences.” Nicholas Webb knows a thing or two about both customers and innovations. As an inventor, he’s been …

Nick Westergaard

February 16, 2015


Why Your Brand Is the Sum of Your Digital Touchpoints

daniel rowles on brand

http://traffic.libsyn.com/onbrand/Daniel-Rowles-On-Brand.mp3Podcast: Play in new window | Download“Don’t think of digital as a channel — it’s the sum of all touchpoints.” It’s human nature to sort and categorize the world around us. All of these new marketing tools like Facebook and …

Nick Westergaard

July 22, 2011

Branding / Motivation

A Branding Story from Winnie the Pooh

On Saturday I took my kids to Disney’s new Winnie the Pooh movie. That same day I received a handwritten thank-you note from a colleague. At the crossroads of these two events is a take-away as you consider your own …