Tag Archives: brand storytelling
“People are smart about how they can avoid advertising at all costs. You have to present them with a story they want to hear and use the brand in support of that story.” Lee Tone of Alkemy X has spent his career navigating the blurred lines of advertising and entertainment, finding ways to talk about brands without directly talking about brands. This has never been easy but it’s even harder today. We discussed all of this on this week’s episode of the On Brand podcast.
“Story doesn’t start with a 40-page deck. It starts with a founder with a vision.” And yet, there are quite a few 40-page branding decks floating around out there. This week on the podcast I was joined by Ellen Utrecht, a branding, film, and storytelling expert and founder of creative agency MikeTeeVee for a conversation about how brand stories really start.
http://traffic.libsyn.com/onbrand/Judi_Holler_On_Brand.mp3Podcast: Play in new window | Download“Someone’s story is what gets us most.” With a background in improvisational comedy and marketing, Judi Holler is an expert at crafting and remixing fearless stories. She’s also author of the new book Fear …