Tag Archives: brand storytelling

Nick Westergaard

September 16, 2019

Podcast

Finding Your Brand’s Universal Story with Ellen Utrecht

ellen utrecht on brand

“Story doesn’t start with a 40-page deck. It starts with a founder with a vision.” And yet, there are quite a few 40-page branding decks floating around out there. This week on the podcast I was joined by Ellen Utrecht, a branding, film, and storytelling expert and founder of creative agency MikeTeeVee for a conversation about how brand stories really start.


Nick Westergaard

June 17, 2019

Podcast

Remixing Your Brand’s Story and Content with Judi Holler

judi holler on brand

http://traffic.libsyn.com/onbrand/Judi_Holler_On_Brand.mp3Podcast: Play in new window | Download“Someone’s story is what gets us most.” With a background in improvisational comedy and marketing, Judi Holler is an expert at crafting and remixing fearless stories. She’s also author of the new book Fear …


Nick Westergaard

August 22, 2016

Podcast

Brand Yourself or You Risk Being Branded by Others

deb gabor

http://traffic.libsyn.com/onbrand/Deb_Gabor_On_Brand.mp3Podcast: Play in new window | Download“It’s brand or be branded.” That’s the ultimatum that Deb Gabor presented this week on the On Brand podcast. The founder and CEO of Sol Marketing and author of the new bestselling book Branding Is …


Nick Westergaard

September 23, 2015

Advertising / Strategy

Your Ads Don’t Have to Suck

ads dont suck

In the reality series Project Runway, host Tim Gunn often tells stressed fashion designer contestants to “make it work.” That’s the same strategy my wife and I employ for getting through summer with five kids at home, while also trying …