Tag Archives: brand stories
How You Can Use the 4 Cs to Tell Better Marketing Stories
If you pay attention at all to the latest marketing techniques and tactics, you undoubtedly have heard the importance of telling stories. Tell your brand’s story. Tell your customer’s story. There’s been advice on what kind of stories to tell … 
Selling Brands by Telling Stories with Paul Smith
http://traffic.libsyn.com/onbrand/Paul_Smith_On_Brand.mp3Podcast: Play in new window | Download“Brands don’t have stories. People have stories.” Paul Smith is an acclaimed speaker and expert trainer. Specifically his work focuses on how stories and storytelling can influence leadership and life. His latest book, Sell with …
Understanding Brand Strategy with Mark Di Somma
http://traffic.libsyn.com/onbrand/Mark_Di_Somma_On_Brand.mp3Podcast: Play in new window | Download“The expression of your brand strategy should excite the customer.” For Mark Di Somma, brand strategy is as much a creative process as a logical one. It’s about making decisions that enable a brand to …
How to Tell Your Brand Story with Park Howell
http://traffic.libsyn.com/onbrand/Park_Howell_On_Brand.mp3Podcast: Play in new window | Download“Our brains are wired to recognize story structure, to help us gain meaning. Our job as communicators is to bring meaning to everything we do.” Park Howell helps organizations, communications professionals, and executive MBA …
