Tag Archives: brand naming

Nick Westergaard

November 4, 2019

Podcast

Managing Startup Brand Consistency with Jonathan Wasserstrum

jonathan wassterstrum

“How do we make sure there’s a consistency of experience, consistency of messaging, and consistency of feeling?” These are the questions all brand builders grapple with. However, startup brands are building answers to these questions from the ground up. This week I was joined by Jonathan Wassterstrum, founder and CEO of startup brand SquareFoot. We discussed how he tackled these questions and more on this week’s episode of the On Brand podcast.


Nick Westergaard

May 7, 2018

Podcast

Mastering Your Brand’s Verbal Identity with Al Hussain

al hussain

http://traffic.libsyn.com/onbrand/Al_Hussain_On_Brand.mp3Podcast: Play in new window | Download“The CMO for a medium-sized brand is responsible for more words than the editor of a newspaper.” Words matter. And, to this very point, there are a lot of them in the crowded, digital …