Tag Archives: brand names

November 4, 2019


Managing Startup Brand Consistency with Jonathan Wasserstrum

jonathan wassterstrum

“How do we make sure there’s a consistency of experience, consistency of messaging, and consistency of feeling?” These are the questions all brand builders grapple with. However, startup brands are building answers to these questions from the ground up. This week I was joined by Jonathan Wassterstrum, founder and CEO of startup brand SquareFoot. We discussed how he tackled these questions and more on this week’s episode of the On Brand podcast.

May 11, 2015


How to Create a Brand Name with Naming Expert Marc Hershon

marc hershon on brand

http://traffic.libsyn.com/onbrand/Marc_Hershon_On_Brand.mp3Podcast: Play in new window | DownloadYou might not know Marc Hershon by name but chances you are familiar with his names. That’s because Hershon is the man behind some of the most memorable brand names of our time including …