Tag Archives: brand evolution

July 27, 2016


What Your Brand Can Learn from Comic-Con

comic con

Whether you’re someone who gets excited about Comic-Con or you don’t really understand all “the hype” there’s no doubt that you’ve heard of it. Comic-Con International: San Diego is the largest convention of its kind in the entire world, and …

May 18, 2015


Inside McDonald’s Brand Evolution with Steve Levigne

steve levigne

http://traffic.libsyn.com/onbrand/Steve_Levigne_On_Brand.mp3Podcast: Play in new window | Download“You have to live the values and promise of the brand. You can’t just tell people how good you are.” As Vice President of US Strategy and Insights for McDonald’s USA, Steve Levigne understands …