Tag Archives: brand evangelism

Nick Westergaard

January 6, 2020

Podcast

Inspiring Your Brand’s Fan Culture with David Meerman Scott

david meerman scott on brand

http://traffic.libsyn.com/onbrand/David_Meerman_Scott_On_Brand_2.mp3Podcast: Play in new window | DownloadWhat do the Grateful Dead and Harry Potter have in common? Both have huge fandoms that include author David Meerman Scott and his daughter Reiko Scott respectively. “Our thesis was this—are the lessons of …


Nick Westergaard

May 4, 2015

Podcast

Guy Kawasaki on Being a Brand Evangelist

guy kawasaki

http://traffic.libsyn.com/onbrand/Guy_Kawasaki_On_Brand.mp3Podcast: Play in new window | Download“Branding is blocking and tackling.” Guy Kawasaki would know. As a brand evangelist for some of the biggest brands in history including Apple, Android, and Wikipedia, Guy knows that “bringing the good news” is …