Tag Archives: brand driven community

November 14, 2011

Branding / Social Media Strategy

The 6 Traits of Brand-Driven Communities

As regular readers of this blog can attest, I like to talk about what I call Brand-Driven Communities. This is a phrase I use to describe that audience of rabid fans that you can build around your brand that is …

October 3, 2011

Branding / Social Media Strategy

Building a Brand-Driven Community with Social Media

Branding is important. I gotta get me some of that. Social media is critical. I gotta get me some of that, too. Branding and social media are kind of squishy things. Industry thought leaders wax philosophically to the point that …

July 29, 2011

Branding / Speaking

Building a Brand-Driven Community at APPA

Slides from my keynote at the APPA National Conference in Chicago. Building Community with Social Media View more presentations from Nick Westergaard NOTE: These are my slides and not my presentation itself as they don’t make a whole lot of …