Tag Archives: brand consistency
Brand Unity vs. Uniformity with Josh Miles
http://traffic.libsyn.com/onbrand/Josh_Miles_On_Brand.mp3Podcast: Play in new window | Download“Great brands demonstrate unity not uniformity.” Branding is a tricky topic. It’s both an art and a science. It’s about consistency yet not being so consistent that your story suffers. It’s this narrow space that … 
Brand Consistency vs. Coherence with Barbara Apple Sullivan
http://traffic.libsyn.com/onbrand/Barbara-Sullivan-On-Brand.mp3Podcast: Play in new window | Download“Digital has democratized marketing … Consumers are playing an active role in defining our brands.” Barbara Apple Sullivan would know. As the founder and managing partner at Sullivan, she’s helped complex regulated brands like …
