Tag Archives: brand ambassadors

Nick Westergaard

June 5, 2017

Podcast

How to Listen for Brand Advocates with Mack Collier

mack collier on brand

http://traffic.libsyn.com/onbrand/Mack_Collier_On_Brand.mp3Podcast: Play in new window | Download“It takes time to cultivate relationships.” Mack Collier has been cultivating relationships for a long time. The social media strategist, speaker, and author has been blogging for 12 years and has hosted the Twitter …


Nick Westergaard

April 24, 2017

Podcast

Exploring the History of the Maker’s Mark Brand with Bill Samuels, Jr.

bill samuels jr on brand

http://traffic.libsyn.com/onbrand/Bill_Samuels_Jr_On_Brand.mp3Podcast: Play in new window | Download“For us, marketing meant polishing the apple. Not chasing people, letting them find you.” Over the past 59 years, quite a few people have found Maker’s Mark. The distinctive bourbon has grown from being the …


Nick Westergaard

March 7, 2016

Podcast

Why Story Is Coldwell Banker’s Biggest Brand Asset

sean blankenship on brand

http://traffic.libsyn.com/onbrand/Sean_Blankenship_On_Brand.mp3Podcast: Play in new window | Download“People want to hang out with brands they like and trust. Those are the principles we were founded on in 1906.” As Chief Marketing Officer at Coldwell Banker Real Estate, it’s Sean Blankenship’s job to …


Nick Westergaard

November 9, 2015

Podcast

Developing Brands with Purpose and Personality with Nathan Sinsabaugh

nathan sinsabaugh

http://traffic.libsyn.com/onbrand/Nathan_Sinsabaugh_On_Brand.mp3Podcast: Play in new window | Download“Most brands don’t risk enough — there’s too much jargon and too little personality.” As a designer, brand builder, and agency president, Nathan Sinsabaugh has spent his career bringing design thinking and innovation to …


Nick Westergaard

October 5, 2015

Podcast

Using Employee Advocacy to Strengthen Brands with Greg Tirico

greg tirico

http://traffic.libsyn.com/onbrand/Greg_Tirico_On_Brand.mp3Podcast: Play in new window | Download“Your employees can be the biggest advocates your brand has.” However, you have to engage and enable their advocacy. That’s what Greg Tirico spends his time working with brands on. As the Senior Manager …