Tag Archives: b2b marketing

February 27, 2017

Podcast

How to Aim Your Brand for a Content Marketing Win with Doug Kessler

doug kessler on brand

http://traffic.libsyn.com/onbrand/Doug_Kessler_On_Brand.mp3Podcast: Play in new window | Download“A brand is a set of promises. If you break that, you hurt the brand.” With a storied career in advertising including his current gig as co-founder and creative director of the Velocity Partners …


January 30, 2017

Podcast

Standing Out by Creating Content Customers Want with Dave Gerhardt

dave gerhardt on brand.001

http://traffic.libsyn.com/onbrand/Dave_Gerhardt_On_Brand.mp3Podcast: Play in new window | Download“The only way to stand out is to build a brand.” B2B marketers often focus most of their energy on sales funnels, lead generation, and analytics. But how do you stand out in the …