Tag Archives: ayn rand

November 21, 2011

Branding

Lululemon, Ayn Rand, & Avoiding Brand Damage

It happened again. One of those defining moments where we’re reminded why it’s important to be brand-driven. High-end yoga apparel maker Lululemon is enduring a storm of controversy from fans for selling Ayn Rand’s book, Atlas Shrugged in their retail …