Tag Archives: authenticity

July 31, 2017


Creating an Authentic Healthcare Brand with Mark Viden

mark viden on brand

http://traffic.libsyn.com/onbrand/Mark_Viden_On_Brand_-_72617_7.53_PM.mp3Podcast: Play in new window | Download“Branding is finding what’s true in any organization.” Mark Viden has experience in brand advertising with lots of different types of organizations ranging from startups and financial services to his current role as Vice …

June 26, 2017


Why You Should Build a Free Range Brand with Nicole Ertas

nicole ertas on brand

http://traffic.libsyn.com/onbrand/Nicole_Ertas_On_Brand.mp3Podcast: Play in new window | Download“You have to be able to let go.” As brand builders, we’re used to being in control of our brands. But that’s something we have to get over today. Our brands are owned not …

March 20, 2017


Access, Authenticity & Internal Advocacy with Bruce Kennedy

bruce kennedy on brand

http://traffic.libsyn.com/onbrand/Bruce_Kennedy_On_Brand.mp3Podcast: Play in new window | Download“If you want to be authentic as a brand, you have to be able to make a mistake.” As social media manager for Cision, Bruce Kennedy is on the front lines of the brand’s …

January 27, 2014

Community Management

Avoiding Snark Online


We do business with people we like. While this adage has been in play for generations, it takes on added meaning as social media allows us to get closer than ever before with our customers. Facebook, the world’s largest social …