Tag Archives: audience segmentation

Nick Westergaard

September 23, 2015

Advertising / Strategy

Your Ads Don’t Have to Suck

ads dont suck

In the reality series Project Runway, host Tim Gunn often tells stressed fashion designer contestants to “make it work.” That’s the same strategy my wife and I employ for getting through summer with five kids at home, while also trying …


Nick Westergaard

January 17, 2014

Podcast

How to Develop Content for Different Audience Segments

social-brand-chat

http://dl.dropboxusercontent.com/u/5985866/SocialBrandChat/SocialBrandChatEpisode12.mp3Podcast: Play in new window | DownloadThis week on Social Brand Chat presented by KXIC we discussed a question we received recently following a Social Media Club Des Moines event: “If our customers  have different interests (maybe location or topics), …