Tag Archives: audience development

September 2, 2015

Content Marketing

8 Tips to Being a Better Brand Storyteller


Skillful storytellers know the age-old adage – show, don’t tell. As elementary as it may sound, there are several tips like this that you can use to engage and maintain readership in your brand’s blog posts. The key is to …

August 12, 2015


Marketing in Circles

marketing in circles

When I’m not consulting, coaching, or teaching, I get to do one of my favorite things — speaking to large groups of marketers and business owners eager to build their brands and grow their businesses. Last spring I had the …

March 31, 2014


Crowd Work: A Case for Not Removing Blog Comments

blog comments

Recently the popular marketing site Copyblogger announced that they would be ending comments on their blog. In their post explaining this move, they outlined several sound reasons for making this switch — conversations about content are shifting to social networks …