Tag Archives: artificial intelligence

December 13, 2021


How Marketers Should Plan for AI with Raj Venkatesan

Raj Venkatesan is co-author of the new book The AI Marketing Canvas and a professor of marketing at the University of Virginia. This week he joined me on the On Brand podcast for a timely discussion about artificial intelligence and marketing—how should we be thinking about it and what should we be planning for the new year ahead.

September 4, 2017


Bringing the IBM Watson Brand to Life with Amber Armstrong

amber armstrong on brand

http://traffic.libsyn.com/onbrand/Amber_Armstrong_On_Brand.mp3Podcast: Play in new window | Download“We want to personify the Watson brand.” But how do you personify a machine? That’s one of the many challenges that Amber Armstrong faces on a daily basis as Director of Digital Amplification, Events, …

March 27, 2017


Connecting the Dots of Customer Experience with Bill Price

bill price on brand

http://traffic.libsyn.com/onbrand/Bill_Price_On_Brand.mp3Podcast: Play in new window | Download“Too often today we over-survey our customers.” As Amazon’s first Worldwide VP of Customer Service, Bill Price is a legend in the field of customer service. As an author and advisor, he continues to …