Tag Archives: apple

Nick Westergaard

By Nick Westergaard on September 17, 2018

Podcast

Crafting Brand Stories That Sell with Amber Williams

amber williams on brand

http://traffic.libsyn.com/onbrand/Amber_Williams_On_Brand.mp3Podcast: Play in new window | DownloadWho are you? Why do you exist? Why should people care? Amber Williams, founder and brand strategist at Punkyflair, helps brand builders answer these top-of-mind questions day in and day out. We discussed all …


Nick Westergaard

By Nick Westergaard on March 19, 2018

Podcast

Embracing Brand Citizenship with Anne Bahr Thompson

anne bahr thompson

http://traffic.libsyn.com/onbrand/Anne_Bahr_Thompson_On_Brand.mp3Podcast: Play in new window | Download“People want brands to step in and solve things that government can’t.” With the latest news of #BoycottNRA and the #MeToo movement, it could seem that this is an idea plucked from recent headlines. …


Nick Westergaard

By Nick Westergaard on November 20, 2017

Podcast

How to Create “Aha!” Positioning for Your Brand with Andy Cunningham

http://traffic.libsyn.com/onbrand/Andy_Cunningham_On_Brand.mp3Podcast: Play in new window | Download“The biggest problem we marketers face today is trying to be all things to all people.” Andy Cunningham would know. She’s spent her career positioning brands. As the jacket of her book says: “Trust Andy. Steve …


Nick Westergaard

By Nick Westergaard on January 11, 2016

Podcast

Understanding Brand Strategy with Mark Di Somma

mark di somma

http://traffic.libsyn.com/onbrand/Mark_Di_Somma_On_Brand.mp3Podcast: Play in new window | Download“The expression of your brand strategy should excite the customer.” For Mark Di Somma, brand strategy is as much a creative process as a logical one. It’s about making decisions that enable a brand to …


Nick Westergaard

By Nick Westergaard on May 4, 2015

Podcast

Guy Kawasaki on Being a Brand Evangelist

guy kawasaki

http://traffic.libsyn.com/onbrand/Guy_Kawasaki_On_Brand.mp3Podcast: Play in new window | Download“Branding is blocking and tackling.” Guy Kawasaki would know. As a brand evangelist for some of the biggest brands in history including Apple, Android, and Wikipedia, Guy knows that “bringing the good news” is …


Nick Westergaard

By Nick Westergaard on December 12, 2011

Book Review

What I Learned from Steve Jobs (Book Review)

Okay, now that I have your attention, allow me to clarify. I did not have the pleasure of meeting Mr. Jobs. I did, however, have the pleasure of reading Walter Isaacson’s landmark biography on the legendary Apple co-founder and CEO …


Nick Westergaard

By Nick Westergaard on October 6, 2011

Motivation

Steve Jobs on Innovation, Intuition, & Life

Steve Jobs has passed away leaving behind an unparalleled legacy in American innovation. As my friend and fellow marketer, Bob Abbate, fittingly summed up, “His vision inspired me. His products are the tools of my trade. He was a master …


Nick Westergaard

By Nick Westergaard on April 9, 2009

Branding

Words Matter

This morning on my way to may favorite local coffee shop, I found myself practicing my order. Let me back up … I was practicing because more often than not I get coffee from my favorite non-local shop, the Starbucks …