Tag Archives: analytics

Nick Westergaard

February 17, 2020

Podcast

Branding for Growth and Scale with Kristin Luck

kristin luck on brand

“Marketers today have to be data junkies.” Kristin Luck would know. She’s founded two marketing analytics companies that were so successful both ended up being acquired. Today she helps founders and executive teams scale and monetize their businesses. What role does branding play in all of this? We discussed that very topic and more on this week’s episode of the On Brand podcast.


Nick Westergaard

August 19, 2013

Measurement & Analytics

Big Sexy Data: Are You Seeing the Relationship Potential?

big sexy data

We’ve all seen him/her. You know, the well dressed, very attractive girl/guy at the bar trying a little too hard. You look — maybe you can’t take your eyes off him/her — but you know, something’s off. You might strike …


Nick Westergaard

February 27, 2012

Social Media Strategy

Radian6 Decodes Social Media ROI in a Report You Can’t Miss

If there’s one topic in social media that is at the same time discussed extensively and yet barely understood, it’s effectively measuring ROI. However, a new primer is available for free that sheds some light on this most challenging of …