Tag Archives: alan mulally

August 10, 2015


Solving the Mysteries of Brand Strategy with Scott Monty

scott monty

http://traffic.libsyn.com/onbrand/Scott_Monty_On_Brand.mp3Podcast: Play in new window | DownloadWas Dr. Watson from the Sherlock Holmes stories the original brand manager? That’s the theory Scott Monty posed at the top of the show. Scott is the executive editor and co-host of the Sherlock Holmes website and …

May 31, 2012


Do You Need a Brand Promise?

We hear it all the time. What’s your brand promise? That’s part of your brand promise. Like many ubiquitous statements in the fast-moving marketing zeitgeist the phrase ‘brand promise’ is bandied about with great ease but what does it really …