Tag Archives: alan mulally
Solving the Mysteries of Brand Strategy with Scott Monty
http://traffic.libsyn.com/onbrand/Scott_Monty_On_Brand.mp3Podcast: Play in new window | DownloadWas Dr. Watson from the Sherlock Holmes stories the original brand manager? That’s the theory Scott Monty posed at the top of the show. Scott is the executive editor and co-host of the Sherlock Holmes website and … 
Do You Need a Brand Promise?
We hear it all the time. What’s your brand promise? That’s part of your brand promise. Like many ubiquitous statements in the fast-moving marketing zeitgeist the phrase ‘brand promise’ is bandied about with great ease but what does it really …
