Tag Archives: aimee irwin

Nick Westergaard

December 2, 2019

Podcast

Using Big Data to Create Customer Connections with Aimee Irwin

aimee irwin on brand

“The constant today is still that the consumer is at the heart of everything.” In a career spanning big brands and early-stage companies, Aimee Irwin has been at the forefront of strategic marketing and advertising. Despite the fact that big data is bigger than ever before, it’s nothing without the ability to effectively manage it and create meaningful connections with customers. We discussed all of this and more on this week’s episode of the On Brand podcast.