Tag Archives: adelaide

July 27, 2020


Evidence-Based Brand Building with Marc Guldimann

marc guldimann on brand

“Duration is the perfect proxy for attention.” Marc Guldimann has spent his career at the intersection of two scientific fields—human decision making and technology. He’s the founder of several startups including his latest, Adelaide, which sells ads based on duration or time spent. We discussed all of this and more on this week’s episode of the On Brand podcast.