Strategic Consulting

Strategy first. That’s our guiding philosophy. Whether you’re building your brand, rebranding, or launching a new digital or integrated marketing campaign, we can help you develop the right strategy. A solid plan not only lays the foundation for next steps, it also helps establish meaningful metrics for measuring your success.

We offer a variety of strategic consulting programs to help you overcome the challenges you face with your branding and digital marketing.

Digital Diagnostic

Not sure how your organization is doing when it comes to social media, content marketing, SEO, email, or paid search? Our Digital Diagnostics are kind of like your brand’s annual physical or check-up. As part of this audit, we’ll do a full work-up with your team including assessing and analyzing your current efforts for strengths, weaknesses, opportunities, and threats. In the end, we’ll have a diagnosis and prescription to get your brand in shape.

  • Investment: $3,500 per Diagnostic (one-time fee).
  • Timeline: Two weeks from the first meeting to the final report; the diagnostic consists of two half-day meetings.
  • Good fit: Organizations looking for a quick assessment of their current social media, content marketing, SEO/SEM, email, and other online marketing programs. Like a physical, we can also perform a Digital Diagnostic annually to ensure that your brand is in good shape. We can either assess your overall marketing mix or focus on a specific area such as social media.

MAP (Marketing Action Plan)

Our signature strategy process provides you with a true MAP or Marketing Action Plan. Through a series of comprehensive team meetings and facilitated work sessions, the MAP will ground your digital marketing efforts with a clear strategy aligned with your unique business goals and target audience, while offering insights on implementation and on-going analysis and measurement. In the end, you’ll have an actionable MAP to lead your digital marketing where you need to go and to help you find your way if you get lost.

  • Investment: $8,000–$12,000 (one-time fee).
  • Timeline: 45–60 days.
  • Good fit: Organizations looking to develop a new, comprehensive digital marketing strategy, stand-up a presence on a new social or digital channel, or rework their current marketing mix.

Brand Blueprint

As our signature brand development framework, the Brand Blueprint lays the foundation for any long-term brand-building and marketing efforts. We take the blueprint concept very seriously by working with you to develop a strategic plan to help you build your brand. This includes establishing a distinct brand narrative composed of your brand promise as well as guidelines for telling your brand’s story and empowering your brand ambassadors. In addition to providing a compressive plan, this process includes logo design as well as sketches of critical brand touch points.

  • Investment: $10,000–$15,000 depending on design needs.
  • Timeline: 60 days.
  • Good fit: Organizations looking to develop a new brand or re-envision an existing brand.

Whether you need a quick assessment of where you stand today or a comprehensive plan leading your marketing to the next level, starting with strategy is the best first step you can take.

More Digital Marketing Services

Need help implementing your digital marketing? When we have a strategic foundation or an on-going coaching relationship with a client, our team often provides additional integrated marketing services including:

  • Social media monitoring & management
  • Content development — blog posts, ebooks, white papers, case studies, podcasts, video production, and more
  • Search engine optimization (SEO)
  • Search engine marketing (SEM) — Google AdWords
  • Paid social media advertising — Facebook, Twitter, LinkedIn
  • Email marketing
  • Website, blog, and landing page design and development

How can we help you? Contact us to set up a discovery meeting.